“Every idea starts with a problem” Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider problem was they believed glasses were too expensive and they set out to solve that lofty challenge. They created Warby Parker (WP) as the alternative to the single company that controlled the glasses industry. They not only responded to the problem, the end result was a socially conscious business that bypassed the traditional options and offered value and exceptional customer experience.
Their business model is one that is worthy of attention. “Our customers, employees, community and environment and our stakeholders. We consider them in every decision that we make.” WP stays connected to their consumers, gaining feedback, responding to questions and concerns, as well as providing valuable feedback through social media practices. Their blog echoes their website and features engagement from their clients. They have tied in their Twitter, Facebook, YouTube and Instagram accounts to further their reach and consistency of brand. The content is relevant and engages the consumer and strengthens the relationship. In comparison, similar competitors utilize similar social media type accounts. However, they use a more traditional approach of marketing of merchandise promotion.
This dynamic four-some started the company in 2010 and had over 100 employees in less than two years. This is largely directly due to the fact “they treat customers the way we’d like to be treated.” Likewise, they don’t consider themselves an island and are committed to giving back in addition to creating an environment that empowers their employees. Their strategy is building a company that has had consistent growth with now having near one hundred retail locations and stealthy funding initiatives to support further growth.
@WarbyParker warbyparker.com Recode.net
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Practicing the Pause 